ITV popped into the brand new Newlife pop-up shop in Crewe to see how the charity’s unique recycling operation saves a shops worth of clothing from landfill and gives it a new life.

As a result the charity’s work to help disabled children through selling clothes from high street retailers destined for landfill will be featured on ITV’s Tonight programme, Cheap Clothing: The Real Cost? The programme, which airs on Thursday, September 19, at 7.30pm focusses on how fast fashion is fast to create, easy to buy, but also quick to end up in landfill.

It’s believed the fashion industry will consume more than a quarter of the world’s annual carbon budget by 2050. People are buying more clothes than ever before, which are not recycled; so, where consumers shop will have an unquestionable impact on the future of the planet.

Newlife is at the forefront of sustainability, running a unique social enterprise for almost 30 years, long before it became a hot topic. Over 200 high-street brands donate excess stock to Newlife, who either sell the items at a fraction of the original retail price, or recycle and repurpose the items saving them from landfill. Funds raised in this way directly help fund equipment for disabled children across the UK.

Last year Newlife processed 2,200 tonnes of stock from its retail partners, who include Primark, Peacocks and River Island; generating carbon savings of 10,800 tonnes – the equivalent of taking 4,500 cars off the road. Newlife is committed to reducing carbon, water and waste through the Sustainable Clothing Action Plan (SCAP), honouring the energy that goes into the manufacturing process.

The popular pop-up in Crewe is Newlife’s seventh store. The 3230 square foot shop opened on September 2 and will be open seven days a week for eight weeks so that buyers can take advantage of Newlife’s dazzling discounts. The exclusive pop-up, at 4-5 Market Shopping Centre, is unique to womenswear and accessories, so fashionistas can bag themselves a whole new wardrobe from a range of high-street brands at bargain prices.

For sustainable shopping Newlife also has stores in Moreton, Heanor, Market Drayton, and three in Cannock, including a home store and SuperStore.